We hope you found our last post on invalid clicks useful. Today we wanted to give you more advice on this topic and talk about ads on pages containing interactive media, such as videos and games.
We understand that video content pages aren’t as easy to monetize as regular text-based pages and that publishers are interested in experimenting with different ad placements, but we’d like to clarify some of our policies addressing AdSense for content ads in interactive media environments:
We don’t allow publishers to overlay AdSense for content ads on video content.
We don’t allow publishers to implement AdSense for content ads as in-stream video placements.
We don’t allow publishers to implement AdSense for content ads on interstitial pages. So if a user has decided to watch a video, you may not implement ads on pages saying “your video will start in 15 seconds." We’ve also seen this placement on Flash gaming sites in the form of an ad being shown to the user while the game is loading in the background. However, even if you allow users to skip these ads or close them, this placement is not allowed.