Where does SimilarWeb get the data from?
← Our Data
Our data come from combination of our powerful crawler and click-stream data from our proprietary panel of tens of millions of users who have installed our apps. We always try to make sure that our panel will be big and diversified.
Our panel is several times bigger than traditional panels. This allows us to learn about every website, big and small, and overcome the statistical errors that are typical of smaller panels. We implement Big Data technology on our data center consisting of dozens of high-end servers to analyze the resulting tens of terabytes of data.
Once we have collected volumes of raw data, we use statistical analysis and machine learning techniques to generate actionable knowledge. Our data is taken from diversified sources, then intelligently combined, normalized, and extrapolated upon to represent the entire internet population. Our data is analyzed continuously and aggregated on demand so we can immediately deliver accurate traffic details on every website.